Blizzard implements paid character name changes
We're happy to announce that through the wonders of modern gnomish engineering, you are now able to change your characters' names. Finally, you can turn the moniker that seemed like a good idea at the time into something more befitting your true standing in World of Warcraft.
I don't have any issues with the names of my characters, myself (beyond a character whose name had to be changed due to server transfer and the original name being taken on the new server - but nothing I could do about that), but that's most likely because I actually think about what I'm going to name my characters when I create them. The multitude of people who just randomly typed whatever first came to mind, then found themselves several months later loathing the name but not wanting to delete the character and start over, should be happy now.
Perhaps they should've thought about what they were naming themselves before getting to the point where they were unwilling to restart the character, but hey. Call it a tax on stupidity.
Nobody got my WoW character's name, which is good considering what it meant.
It was a gnome...